“The user growth slowdown is notable and highlights the engagement challenges as the world opens up. “Everyone will be watching any developments to their ad targeting system closely to see how that plays out given its huge role in helping Facebook monetise its apps.” Tom Johnson, WPP Mindshare’s chief digital officer Monthly active users came in at 2.90 billion, up seven per cent from the same period last year but missing analyst expectations of 2.92 billion and marking the slowest growth rate in at least three years, according to IBES data from Refinitiv. offices to be vaccinated against COVID-19.
The company also announced on Wednesday that it would require anyone working at its U.S. The iPhone maker’s privacy changes make it harder for apps to track users and restrict advertisers from accessing valuable data for targeting ads.
FACEBOOK WARNS DECELERATE SIGNIFICANTLY MANDATES VACCINE UPDATE
The warning overshadowed the company’s beat on Wall Street estimates for quarterly revenue, bolstered by increased advertising spending as businesses build their digital presence to cater to consumers spending more time and money online.įacebook said it expects Apple’s recent update to its iOS operating system to impact its ability to target ads and therefore ad revenue in the third quarter. Reading Time: 3 minutes Mark Zuckerberg, founder of Facebookįacebook Inc said on Wednesday (July 28) it expects revenue growth in the third and fourth quarters to “decelerate significantly,” sending the social media giant’s shares down about five per cent in extended trading.
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